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![]() A color scheme involves choosing 2 main colors with the right amount of contrast and one or two text colors. When you build a color palette, you look for colors that complement each other. What Is a Color Palette and a Color Scheme and How Should I Use them On My Website?Ī color palette is an assortment of colors that you will use for a particular project. Make use of free online tools (we have suggested 5 tools).īefore you pick a color scheme, you need to ask yourself some basic questions.Follow the 60-30-10 rule to create a balance (I’ll elaborate later in the article).Try to use complementary colors for background and text.Look up other websites for inspiration but do not copy from your competition.Pick designs that are friendlier to color blind people.Cater to your target audience – give priority to the emotions you want to convey.As a rule of the thumb, the less a color is used, the more likely it is to stand out. Tips for Choosing the Best Color for Your Website A majority of them have a distinct color scheme connected to their brand identity. Just think of some of the world’s biggest brands. The unique persuasive strength of colors will help to keep your readers interested and make them come back for more. Blue, on the other hand, represents reliance, stability, and trust. For instance, red represents boldness and confidence and is popular among the younger generation. ![]() ![]() Unknown to many website owners, color schemes for websites have a significant impact on the feelings of readers. ![]() The right color scheme helps to shape your brand’s identity. By picking the right colors on your site, you will be able to attract the right audience and keep your website visitors glued. Your website’s color is one of the first things your web visitors will notice from your visual brand, so it is imperative to make a great first impression. Studies have proven that there is a correlation between color psychology and human response (marketing communication). The Importance of Choosing a Color Scheme Sit back and be ready to learn how to manipulate the influence of color schemes to increase sales and conversions on your website. As a bonus, we’ve added a few recommendations on popular website color scheme tools. We present to you a simple and practical approach to selecting color schemes to increase your website’s visual appeal. If you are among this clueless lot, today is your lucky day. ![]() There is an infinite number of possible color combinations out there. Choosing a color scheme can be a difficult task if you don’t know where to begin. Here at WPlook Themes, we have received tons of emails asking how to choose the right colors. All you need is the will to explore and a clue of where to get the website color schemes. Choosing a website color scheme is one of the most exciting stages of building a website. Colors have the power to set the underlying tone for emotions and associations. As a web designer, color scheme management should be an integral part of your workflow. The same concept applies to websites, the ones that lack colors appear boring. Well, if you are like me, it’s a world I would never want to live in. Close your eyes and imagine a world with no colors. ![]()
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